How to design your Cosmetic Package
Once you know what type of product packaging you want to move forward with, it’s time to start thinking about design.
When your customer looks at your product, you have a split second to get your message across before they move on to something else on the shelf. What’s the one thing you want your customer to know about your product? Whatever it is, that’s what needs to come through on your packaging design.
If you want to build brand recognition and let your customer know the lipstick or face cream they’re picking up Then you’ll want to put your logo front and center. If there is a certain ingredient in your beauty product, How will your customers know and get them to make a purchase. If so, that needs to be the focus of your design.By focusing on one core element in your packaging design, you ensure that your key message gets through to your customer.
Next up is choose the materials and speciality printing options you’ll use on your packaging.
There are so many options out there to jazz up your packaging. But keep in mind: the more complicated your packaging, the higher the budget. Some upgrades might be necessary, depending on your product . For example, if your product is meant to be stored in the shower you would better make sure your labels are coated and water resistant.Others are design choices to help you create a specific look and feel. Incorporating things like foil-stamping, embossing, or a 3D effect will definitely make your packaging feel more high-end, luxurious and fun, but it will also add to your cost-per-package.