According to August 27, 2007, released by the general administration of quality supervision, inspection and quarantine "cosmetics identity management stipulation", cosmetics refers to daub, spray or other similar methods, spreading in all parts of the body surface, such as skin, hair, nails, lips, etc., in order to achieve the cleaning and maintenance, beauty, modify and change the appearance, or modified the body odor, maintain a good state for the purpose of chemical industrial products and fine chemical products.
"Love the heart of beauty", the human to beautify their own cosmetics since ancient times have been in constant pursuit. The development history of cosmetics can be divided into the following five stages (also known as the five generations) :
According to statistics from Zhiyan Consulting, retail sales of cosmetics in China increased by 10 percent year-on-year in 2013. At 1 percent, the growth rate was 3.1 percentage points lower than the previous year, the slowest since 2008. Perfume, cosmetics and skincare all saw a decline in retail sales growth, with perfume the slowest at 0. Seven percent, 11 percent lower than in 2012. Eight percent. Affected by air pollution, skin care products can still maintain a rapid growth rate, and baby skin care products may become a new growth point in the future cosmetics market.
There are two main reasons for the sharp decline in the growth rate of cosmetics retail sales: first, the deepening of anti-corruption work has frustrated the "gift economy" of cosmetics market; Second, the price difference of international first and second line cosmetics at home and abroad attracts more and more consumers to buy and hoard cosmetics abroad, which has an impact on the domestic market.
Since the reform and opening up 30 years ago, the sales volume of cosmetics market in China has been growing at an average annual rate of 23.8%, and 41% in the highest year. The growth rate is far higher than the average growth rate of national economy, which has a considerable development potential. The distribution channels of cosmetics are also undergoing great changes, especially the retail terminals are undergoing unprecedented profound changes. The 12th Five-Year Plan has raised consumption to an unprecedented level, and consumption is expected to be the biggest driver of economic growth. The development and innovation of cosmetics retail industry are promising, but we should pay attention to the safety of cosmetics. With the acceleration of social development, people's consumption of cosmetics has shifted from shopping malls to online shopping, making skin care and color makeup an essential subject in life. The delicate intuition of makeup look showed the spiritual accomplishment of a person, it is the reflection of individual glamour more. As the leader of domestic professional-grade cosmetic tools, Lingmei has created the unique charm of a new generation of Chinese women.